The Box Game

The project
The European Meetings & Events Conference is the flagship event for Meeting Professionals International in Europe. During the 4-day conference with the theme "Changing the Game", meeting & event professionals from home and abroad were inspired to view their profession in a different way. The event was organized with experience design principles from the ground up, and culminated in an escape room experience to unite all attendees. The event went on to win a Golden Giraffe Award for best event.